Packaging reduction: the REUSABLE PACKAGING REVOLUTION project
Every year, thousands of tons of packaging end up in landfill, fueling a cycle of unsustainable waste. This challenge has pushed the European Union to intervene with a new regulation on packaging, aiming to drastically reduce waste production and promote a circular economy. The objective of the regulation is to mitigate the environmental impact deriving from packaging, promoting the adoption of more eco-sustainable practices and guaranteeing higher standards in waste management.